Hi, and welcome to the Google Ads Step-by-Step Guide

The same strategic foundation we’ve used to grow top e-commerce brands worldwide.

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Running Google Ads for eCommerce isn’t about launching products and hoping for sales: it’s about building a system that scales.

After managing tens of millions in ad spend and helping brands grow from startups to 7+ figures, we’ve developed a repeatable strategy that drives real revenue, not just clicks.

Now, for the first time, we’re sharing the exact blueprint we use every day to help you turn search intent into high-converting customers.

Brought to you by ❤️

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Let’s dive in and level up.

<aside> <img src="/icons/rocket_red.svg" alt="/icons/rocket_red.svg" width="40px" /> By the time you finish this guide, you'll have crafted a highly effective Google Ads strategy ready to launch, generate revenue, optimize, and scale.

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THE 6-STEP GOOGLE ADS SETUP GUIDE

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RESOURCES

The Guide

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OPTIMIZATION TOOLS

Use these optimization tools to research and better understand your customers, audience segments, behaviors, and to make bulk edits efficiently.

Lucky Orange (CRO)

Hotjar (CRO)

Google Ads (web app)

Simprosys Google Shopping Feed (Product Feed Bulk Editing)

Google & YouTube App (Product Feed Option)

Google Ads Editor (Google Ads Bulk Editing)

Google Keyword Planner (Keyword Research)

Google Trends

Google Merchant Center

Yotpo (reviews)

Loox (reviews)

Judge.me (reviews)

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